Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer.
Producers of radio programmes target different audiences because the music they play can have an impact on different target audiences and attract a bigger range of listeners. Radio 1 is well-known, British radio station with a target audience of 15-29 year olds, they play music in the charts and also deliver news. Radio 1 Live Lounge attracts a bigger audience from this target audience and other target audiences.
Radio 1 Live Lounge had a well-known artist Harry Styles, who performed The Chain by 60/70s British/USA rock band Fleetwood Mac. By doing this, Radio 1 attracted a bigger target audience and other target audiences due to a previous X-Factor winner performing a popular 60s song. It attracted older male/females of 35 years and older, and it attracted younger teenage audiences of 14-25 year olds. This attracted 4 different target audiences, British audiences, younger audiences who are fans of Guardians of the Galaxy 2, teenagers - specifically girls, X-Factor fans.
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