Music Unit Radio 1

 Explain how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer. 

Producers of radio programmes target different audiences because the music they play can have an impact on different target audiences and attract a bigger range of listeners. Radio 1 is well-known, British radio station with a target audience of 15-29 year olds, they play music in the charts and also deliver news. Radio 1 Live Lounge attracts a bigger audience from this target audience and other target audiences.

Radio 1 Live Lounge had a well-known artist Harry Styles, who performed The Chain by 60/70s British/USA rock band Fleetwood Mac. By doing this, Radio 1 attracted a bigger target audience and other target audiences due to a previous X-Factor winner performing a popular 60s song. It attracted older male/females of 35 years and older, and it attracted younger teenage audiences of 14-25 year olds. This attracted 4 different target audiences, British audiences, younger audiences who are fans of Guardians of the Galaxy 2, teenagers - specifically girls, X-Factor fans.

Music Unit Cover Practice

Lego Revision Miss MacDonald

• 7:27
• sunday
• 5 days before release
• 9th 
• itv 
• british heart foundation, confused.com, Bt infinity, premier inn  
• dancing on ice, in-between 
• 6 m people saw it initially live, 1.1 m went on youtube in following week, 1 million actually watched whole advert
• february half term
• confused.com and bt infinity were aimed at younger adults, car insurance for younger people and lower prices for bt customers students.

Explain how the LEGO Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not.

The LEGO Movie broke boundaries with branded marketing by producing a 3 minute 20 second advert promoting the LEGO Movie and other companies such as British Heart Foundation, Confused.com, BT Infinity and Premier Inn. It was shown on ITV during Dancing On Ice at 7:27 PM on Sunday 9th - 5 days before the actual release of the movie.

personal identity - relatable
information -
entertainment (diversion) -
social interaction -

News Revision Miss Stott

Explain two ways newspapers are funded. Newspapers are funded through advertising, subscriptions, purchases

Newspapers are funded by advertising, for example online newspapers as well as traditional newspapers would advertise different companies in those newspapers and they will be payed by those companies. They are also funded through subscriptions, for example people will pay a monthly subscription fee to get exclusive content or to get additional services or advertisements.

Observer/Guardian Values and Beliefs

• Belong to owner, staff and target audience. 
• Political party - labour, anti conservative articles are often.
• Social democratic/liberal - care about people not businesses.  
• Don't like sensationalist report - don't like clickbait 
• Holding powerful to account - not owned by billionaire, owned by trust
• Value multicultural society - don't wanna leave Europe 
• Value art and high culture 
• Multicultural beliefs 

"The representations featured in the online Observer reflects its value and beliefs." Discuss how far you agree with this statement in relation to Extract 3, the online Observer homepage.
The representations featured in the online Observer reflects its values and beliefs of social democratic views of caring about people rather than business, for example on the cover of the newspaper the subheading says 'Suicidal children face long delay for care' shows that they are caring for the children by writing about them and showing awareness of that topic, rather than having a subheading based around businesses. On another cover, it features a black woman under a picture of a white woman so this shows the newspapers multicultural beliefs.

Starter Questions Radio Recap

The target audience for Radio 1 are young people 14-25
They launched Live Lounge to
Harry Styles covered the song

Newspaper Case Study

 1968 October 
 1966 September
 1966 October 
 2016 Brexit
 2018 February

News 1960s

Tabloids V Broadsheets

Q1) What are the main differences between a tabloid and a broadsheet? Broadsheet newspapers are traditionally more 'serious' and 'quality' and are considered as 'popular press' whereas tabloids are aimed at socially lower grades (C, C2, D&E)

Q2) What category of newspaper was the Observer in the 1960s?
The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers The Guardian and The Guardian Weekly, it takes a social liberal or social democratic line on most issues. It was a broadsheet.

Q3) What Category of newspaper is it now? Why? How has it changed? 
The Observer is primarily a broadsheet

What threatened newspapers in the 1960s?
Televisions and radios threatened newspapers in the 1960s

What percentage had Sunday Newspaper circulation figures fallen by 1965?  
By 1965, Sunday Newspaper circulation figures had dropped down to 25 million leading to 1.4 newspapers per household.

By comparison, by what percentage were figures down to in 2010?
Newspaper circulations dropped down to 10 million leading to 0.4 per household.

Q1) Which paper did working class Labour supporters read? 
Labour supporters would buy The Mirror 
Q2) Which newspaper did working class Conservative supporters buy?
They bought the Daily Express
Q3) Which newspaper did the social elite read? 
They bought The Times 
Q4) Which newspaper did middle class Conservative supporters buy?
They bought The Guardian
Q5) Which newspaper did middle class Labour/Liberal supporters buy?
They were better off with online media
Q6) How does this differ in 2010? 
Much less sense of loyalty to political parties or an identity based on class

What do the quotes reveal about life in the 1960s? How was it different from now in terms of gender, race, politics, workers rights and religion? 

Explain how broadsheet newspapers reflect the time and historic 

contexts in which they were published. Refer to the Observer front page 

from October 20th 1966 that you have studied to support your answer.

                                                                                                                   (10 marks)