Wednesday, 8 May 2019

Lego Revision Miss MacDonald



  • 7:27
  • sunday
  • 5 days before release
  • 9th 
  • itv 
  • british heart foundation, confused.com, Bt infinity, premier inn  
  • dancing on ice, in-between 
  • 6 m people saw it initially live, 1.1 m went on youtube in following week, 1 million actually watched whole advert
  • february half term
  • confused.com and bt infinity were aimed at younger adults, car insurance for younger people and lower prices for bt customers students.
Explain how the LEGO Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not.

The LEGO Movie broke boundaries with branded marketing by producing a 3 minute 20 second advert promoting the LEGO Movie and other companies such as British Heart Foundation, Confused.com, BT Infinity and Premier Inn. It was shown on ITV during Dancing On Ice at 7:27 PM on Sunday 9th - 5 days before the actual release of the movie.

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