Music Video Revision Sheet

Music Videos

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Revision Task: How Does Diegetic & Non-Diegetic Sound Represent the Target Audience?

Song Title & Band/Artist: Paloma Faith/Picking Up The Pieces

Target Audience (15 - 35 yrs/Female/White British/C1):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	In her shadow is it me you see? 'Cause all that's left is you and I And I'm picking up the pieces she left behind
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Do you think of her? When you're with me? Repeat the memories you made together Whose face do you see? Do you wish I was a bit more like her?
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	Now she's gone And I'm picking up the pieces I watch you cry But you don't see that I'm the one by your side 'Cause she's gone
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Am I too loud? I play the clown To cover up all these doubts
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Song Title & Band/Artist: Tinie Tempah - Not Letting Go feat. Jess Glynne 

Target Audience (15 - 25 yrs/Male and Female/White and Black British/C2):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Yeah, ready for the summer, girl, your hair looks killa See your batty getting bigger but your waist looks slimmer And I hope I'm still with you when your hair get thinner
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Now you scratchin' on me like we're Adam and Eve Playing remix to Ignition in the back of the Jeep, ah She like the hook but she don't know the verse She know I love her even if I never say the words
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	You were something I can't replace You made my heart work You make me stronger I'm not letting go, I'm not letting go You were something I can't replace You made my heart work You make me stronger I'm not letting go, I'm not letting go
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

How does diegetic and non-diegetic sound represent the target audience in your 2 case study music videos? 
Diegetic and non-diegetic sound represents the target audience from Paloma Faith's song Picking Up The Pieces to attract 15-30 yr old women who are usually; white, straight British/American with a social grade of C1-E (a mass audience).

In Picking Up The Pieces, Paloma sings "Do you think of her when you're with me?" Stanley Hall quoted; 'Youth are 'depressed' and are likely to seek excitement through; crime, sex, drink/drugs,' (Hall, 1904) These lyrics support this theory because teenagers are obsessed with sex and they may make stupid and dumb decisions. This represents the target audience who can relate to these problems.

These lyrics show that women may feel like this with their boyfriends or husbands, this is spread in other countries as well as Britain and America. These lyrics support Butsch theory because of this man is making a dumb and stupid decision to cheat on his significant other (Butsch, 1904), teenagers have this obsession with sex as well that they make stupid and dumb decisions. These lyrics strongly back up this theory because men think about other women whilst with their girlfriends or wives therefore making the women question their significant other wether they are being treated properly.

Tinie Tempah's and Jess Glynne's song Not Letting Go that attracts both male and female from 15-25 yr olds that are usually white British and straight with a social grade of C2, this video also supports Gauntlett's theory of men being the alpha male by Tinie singing these lyrics; 'Now you scratchin' on me like we're Adam and Eve,' These lyrics strongly support this theory because of men being the alpha male with Adam and Eve doing sexual things and Adam being the alpha male and taking control, these lyrics also support Mackillon's theory of how men are being shown as sexual objects again with Adam and Eve, this strongly supports this theory.

Notes
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