Analysis of Contents Page

Colour Pallet
The colour pallet used on the contents page represents and attracts a target audience because the colours are bright, bold and used well. The colours used are red and blue. These make the page stick out and therefore make the target audience want to read it as there are bright and bold colours attracting the audience. The colour red means energy, strength and power. These connotations have a big impact on a target audience as these meanings for this colour are powerful and will attract a target audience.

Imagery
The imagery used on the contents page is just one big image of a band that was very famous, this may attract a target audience that may like this band or have heard of them before. MOJO may have to rely on imagery because a target audience may be attracted to a specific band that happen to be in the magazine and therefore read the whole magazine.

Typography
The typography used on the contents page is the same typography as the front cover. It appeals to a target audience and could attract people that may not be a target audience. The text is big and bold which will then attract people to read the contents page and find out what there is to read.

Lexis
The lexis used on the contents page is put into blocks of text about a band that is featured in the magazine. The cover story is also put into a block of text. This can attract a target audience because people may just want to read a bit about a band that is featured in the magazine also they may like everything in one area so it is easier to find what is in the magazine also it gives the page a more professional look rather than messy and not appealing.