Lego Target Audience

The Lego Movie is a U age rating. The primary target audience is young kids who play with lego. The second target audience is parents who play with their kids and want to watch the film with their kids, also people who want to feel nostalgic.

The movie appeals to children because they play with lego and the movie set is made out of lego including the characters, also the plot of the movie is set out so a young kid can interpret the movie in their own way and have them relate to some of the characters and can relate by gender. Parents that played with lego when they were young and when they play with their kids now can be attracted to the movie because the characters in the film may relate to them in a similar situation. Adults can also relate to some of the situations in the movie in real life situations. The movie can also relate to young adults who like to see movies like this, they may also relate to stuff in the movie like characters or the plot, also they may just want to see the movie for a laugh and they bring back memories of when they were kids as they may be young adults or teenagers. Both genders can relate to the characters in some of the situations the characters get into and gender related stuff for example, females are the heroin and the males are the heroes.