Lego Movie Posters

The Lego Movie released 6 posters promoting the characters, this will attract a bigger audience because of the characters and their side movies in the case of Batman however they include the actor that is the voice of those characters attracting bigger audience like adults and teenagers.



The Lego Movie also released another poster including most of the characters and a few side characters and the actors of the main characters. When releasing the posters there wasn't a big gab between them. They have gained a bigger audience because they included the actors names in the character posters

 

The Lego Movie teaser and theatrical poster

 

A teaser poster would normally be released months before the theatrical poster

A theatrical poster would be released weeks before the movie 

The theatrical poster appeals to a target audience because it includes the actors starred in the movie, the main image with the main characters, it features the date of release and the director. This would appeal to an older audience because they may like to know who is in the film and maybe who has directed the film. The genre conventions that are included in the poster are: Children, Adventure, Comedy, Animation.