Duopoly in the 1960s, also known as The Golden Age. It was the era of two competing broadcasters, ITV and BBC. The two institutions had full control over the programmes as they produced them in house. The competition between the two would have had negative impacts on the country as they both have similar soaps such as Eastenders on BBC ONE and Coronation Street on ITV. It can be quite boring as they'd probably both have the news on at the same time. It would be less mainstream than it is now.
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