Lego Movie Institution

The Lego Movie
Production
Warner Bros produced the film
The budget was $60 million
It was filmed in 2012/2013
It took about year to film and it was filmed in Fox Studios, Moore Park, Sydney, New South Wales, Australia
The equipment used for filming was Arri Alexa
The nationality is American
The people that own the source material are Warner Bros. and Lego
The main producer is Dan Lin and Roy Lee. The main director is Phil Lord and Christopher Miller. The cinematographer is Pablo Plaisted. Editor is David Burrows and Chris McKay. Screenwriter is Phil Lord and Christopher Miller and the music providers were WaterTower Music.
The main cast members were Chris Pratt, Will Ferrel, Elizabeth Banks and Will Arnett.

Distribution
Warner Bros. and 20th Century Fox
The marketing budget was $60 million
Was released around the world in early months of 2014
Lego sets of the Lego Movie were released as a part of promotion. Also video games were sold for promotion and marketing.

Exhibition
The Lego Movie was shown in 3D and Imax.
About 2-3 weeks
$470 million
Age classification U in the UK and USA
The primary target audience were children
It was released on DVD/Blue-ray/download

MOJO Double Page Spread Analysis 1

Double Page Spread 1

Colour Pallet
The colour pallet is very simple and easy. Most colours are black, red and yellow. These colours work well together and attract a target audience because they work well together and they have a lot of meaning behind those colours. Blocks of writing have been put into a block of one colour, this can attract target audience because these blocks of bright colours will stand out and make people look at them and read what is in the blocks.

Imagery
The imagery used on the double page spread is bunched together and includes only the band that are featured on the double page spread so a target audience can have choice of images to look at as well as the blocks of text that has information on the band on the double page spread. The page has mostly smaller images and one big image as the background.

Typography

Analysis of Contents Page

Colour Pallet
The colour pallet used on the contents page represents and attracts a target audience because the colours are bright, bold and used well. The colours used are red and blue. These make the page stick out and therefore make the target audience want to read it as there are bright and bold colours attracting the audience. The colour red means energy, strength and power. These connotations have a big impact on a target audience as these meanings for this colour are powerful and will attract a target audience.

Imagery
The imagery used on the contents page is just one big image of a band that was very famous, this may attract a target audience that may like this band or have heard of them before. MOJO may have to rely on imagery because a target audience may be attracted to a specific band that happen to be in the magazine and therefore read the whole magazine.

Typography
The typography used on the contents page is the same typography as the front cover. It appeals to a target audience and could attract people that may not be a target audience. The text is big and bold which will then attract people to read the contents page and find out what there is to read.

Lexis
The lexis used on the contents page is put into blocks of text about a band that is featured in the magazine. The cover story is also put into a block of text. This can attract a target audience because people may just want to read a bit about a band that is featured in the magazine also they may like everything in one area so it is easier to find what is in the magazine also it gives the page a more professional look rather than messy and not appealing.

Audience Theory

Radio 1 Live Lounge Case Study

http://www.bbc.co.uk/programmes/p05fhbk4
I have chosen to use P!nk's Live Lounge cover of Sam Smith's 'Stay With Me'. This is the link.

P!nk did a cover of Sam Smith's 'Stay With Me' on BBC Radio 1 Live Lounge. She performed this cover on the 8th September 2017. 'Stay With Me' was originally released on 18th May 2014 in the United Kingdom.

Lyrics

Guess it's true, I'm not good at a one-night stand
But I still need love 'cause I'm just a man
These nights never seem to go to plan
I don't want you to leave, will you hold my hand?

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Why am I so emotional?
No it's not a good look, gain some self control
And deep down I know this never works
But you can lay with me so it doesn't hurt

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Oh, won't you stay with me?
'Cause you're all I need
This ain't love it's clear to see
But darling, stay with me

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Song Title & Band/Artist: Stay With Me and Sam Smith

Target Audience (age/gender/nationality/social grade): 20-25yrs/Female and Male/White British/C2

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Oh, won't you stay with me? 'Cause you're all I need This ain't love it's clear to see But darling, stay with me
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Oh, won't you stay with me? 'Cause you're all I need This ain't love it's clear to see But darling, stay with meGuess it's true, I'm not good at a one-night stand But I still need love 'cause I'm just a man These nights never seem to go to plan I don't want you to leave, will you hold my hand?
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Why am I so emotional? No it's not a good look, gain some self control
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Exam style question
How does diegetic and non diegetic sound attract and represent a target audience?

Diegetic and non diegetic sound represents and attracts a target audience in this song because the lyrics may relate to a target audience in a number of ways. For example, Sam Smith's song 'Stay With Me' has lyrics that may relate to people in a relationship, people may be going through situations in which these lyrics come into play with the target audience. The lyrics "Oh won't you stay with me? Your love is all I need, this love ain't clear to see, but darling stay with me" support Laura Mulvey's theory of women being seen as sexually desired objects, this can be viewed towards a target audience that maybe able to relate to these lyrics or this theory as this is happening around the world. This song also represents Richard Butsch theory of working class males being presented as incompetent and ineffectual and well intentioned but dumb, there are lyrics to support this theory: "Why am I so emotional? No it's not a good look, gain some self control" These lyrics represent a male target audience because men in a relationship may want to do good things or they are thinking they are doing goo things for their girlfriends but they're not but they do not know it, or relating to the lyrics more than the theory, they may be getting emotional and they may relate to the lyrics. When Sam sings "But I still need love cause I'm just a man, These nights never seem to go to plan, I don't want you to leave, will you hold my hand?" this supports Gauntlett's theory men being the alpha male in the media and modern age.  

BBC Radio 1

BBC Radio 1 

Who funds the BBC? The British public fund for the BBC

Who presents the Radio 1 Live Lounge broadcast? Clara Amfo took over Fearne Cottons place after revealing she was quitting the station.

When is Radio 1 Live Lounge broadcast? Live Lounge is broadcasted during September

How can it be consumed by the target audience? The target audience may like the music that is being broadcasted on Live Lounge and they may like the presenters.

What is the Radio 1 Live Lounge? Radio 1 Live Lounge is a segment on the British radio stations Radio 1 and Radio Xtra.

Who is the primary target audience of the Radio 1 Live Lounge? Teenagers  and young adults are the current target audience for Radio 1 Live Lounge.

When was it first broadcast? It was first broadcasted in 2009.

What frequency do you have to tune in to get it? You have to tune it to 97.7 - 99.8 FM. 

Revision 
Diegetic Sound
Diegetic sound is sound where the source of the sound can be seen in the video.
Non-Diegetic Sound
Non-Diegetic sound is sound where the source of the sound cannot be seen in the video.

Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).

Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002). 
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
 Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media." 
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

This magazine is aimed for people at the age of 20 to 40 years old. Typically for men and women. Social grade of B. People who would read this magazine would typically be white British. People who read this magazine would possibly be interested in festivals and partying.

Masthead
The masthead of the magazine is very simple and iconic. The word 'MOJO' means a magic spell, talisman or spell. This meaning gives the impression that MOJO promote music and artists that are magical and out of this world. This masthead represents the genre of music that MOJO promote, the title shows that alternative and indie music is out of this world and different. The typography style of the masthead is very simple and iconic so this would attract people that are very simple and like simple things or people that like style and expect a lot from a magazine. The colour of the masthead is very simple and bold. This would attract people who like big and bold things. The colour of the masthead connotes perfection and purity. This colour will attract an audience to the magazine as this colour connotes perfection and purity so people will feel calm around it and will want to read it.

Colour Pallet
The colours used on the cover are mostly red, yellow and white. The colour white connotes perfection and purity, the colour red connotes power, strength and passion and yellow connotes joy and happiness. These colours along with their meanings present the music and artists as powerful, bold and passionate. These colours will attract people to the magazine as people may like thesis colours a lot or because of their meaning and how bold they are on the magazine cover.

Layout
The layout of the magazine is very spaced out and not too cramped in any area of the cover. Everything that is featured on the cover is in their own blocks/columns, for example other people that are featured on the magazine cover are put into a column. This shows that it is very inclusive and professional. This connotes that the content in the magazine is also very professional and detailed so that will also attract an audience who likes to read a lot. This represents that this magazine takes pride in itself meaning it likes to look good and presentable.

Images
The main image is the main attraction and the shot type is a close up shot. It shows the lead singer of the Foo Fighters, Dave Grohl. The mies-en-scene in the main image reveals all, for example the lighting reveals the whole face, as the face is the main image. The facial features are very mutual for example he isn't pulling a face or smiling in the image. The main image may attract an audience to the magazine as the cover has the lead singer of the Foo fighters on it so people who are fans of them will be attracted to the magazine. Other than the main image there is one other image showing a band playing live, this may attract people that like the other band.

Typography
The images featured on the cover may reveal secrets and surprises coming from those bands featured on the cover. The language used on the cover is very revealing and cryptic at the same time so this gets the audience excited. For example this quote shows this "The songs that saved his life." The language is very simple and informal, I think this gives a sense of quality and simplicity throughout the magazine. Also I think that people would appreciate the simplicity of the cover so they have something to look forward to when reading the magazine. The punctuation used on the cover is used in the correct places and makes sentences more professional and makes the magazine look more professional. This may attract an audience as it makes the magazine look professional and people like professional stuff yet simple stuff.

Other Features 
Other features such as a bar code and price are featured on the cover however there is no issue number and date.I think people would appreciate it if they included all of those things on the cover so they can keep track and look out for the next magazine. The barcode is unmissable and is placed in a spot where it is away from all main content. For these features to be the size that they are, people can see them properly without them taking over the entire cover of the magazine.




Ive done it!!!!!