BBC Radio 1

BBC Radio 1 

Who funds the BBC? The British public fund for the BBC

Who presents the Radio 1 Live Lounge broadcast? Clara Amfo took over Fearne Cottons place after revealing she was quitting the station.

When is Radio 1 Live Lounge broadcast? Live Lounge is broadcasted during September

How can it be consumed by the target audience? The target audience may like the music that is being broadcasted on Live Lounge and they may like the presenters.

What is the Radio 1 Live Lounge? Radio 1 Live Lounge is a segment on the British radio stations Radio 1 and Radio Xtra.

Who is the primary target audience of the Radio 1 Live Lounge? Teenagers  and young adults are the current target audience for Radio 1 Live Lounge.

When was it first broadcast? It was first broadcasted in 2009.

What frequency do you have to tune in to get it? You have to tune it to 97.7 - 99.8 FM. 

Revision 
Diegetic Sound
Diegetic sound is sound where the source of the sound can be seen in the video.
Non-Diegetic Sound
Non-Diegetic sound is sound where the source of the sound cannot be seen in the video.

Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).

Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002). 
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
 Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media." 
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

This magazine is aimed for people at the age of 20 to 40 years old. Typically for men and women. Social grade of B. People who would read this magazine would typically be white British. People who read this magazine would possibly be interested in festivals and partying.

Masthead
The masthead of the magazine is very simple and iconic. The word 'MOJO' means a magic spell, talisman or spell. This meaning gives the impression that MOJO promote music and artists that are magical and out of this world. This masthead represents the genre of music that MOJO promote, the title shows that alternative and indie music is out of this world and different. The typography style of the masthead is very simple and iconic so this would attract people that are very simple and like simple things or people that like style and expect a lot from a magazine. The colour of the masthead is very simple and bold. This would attract people who like big and bold things. The colour of the masthead connotes perfection and purity. This colour will attract an audience to the magazine as this colour connotes perfection and purity so people will feel calm around it and will want to read it.

Colour Pallet
The colours used on the cover are mostly red, yellow and white. The colour white connotes perfection and purity, the colour red connotes power, strength and passion and yellow connotes joy and happiness. These colours along with their meanings present the music and artists as powerful, bold and passionate. These colours will attract people to the magazine as people may like thesis colours a lot or because of their meaning and how bold they are on the magazine cover.

Layout
The layout of the magazine is very spaced out and not too cramped in any area of the cover. Everything that is featured on the cover is in their own blocks/columns, for example other people that are featured on the magazine cover are put into a column. This shows that it is very inclusive and professional. This connotes that the content in the magazine is also very professional and detailed so that will also attract an audience who likes to read a lot. This represents that this magazine takes pride in itself meaning it likes to look good and presentable.

Images
The main image is the main attraction and the shot type is a close up shot. It shows the lead singer of the Foo Fighters, Dave Grohl. The mies-en-scene in the main image reveals all, for example the lighting reveals the whole face, as the face is the main image. The facial features are very mutual for example he isn't pulling a face or smiling in the image. The main image may attract an audience to the magazine as the cover has the lead singer of the Foo fighters on it so people who are fans of them will be attracted to the magazine. Other than the main image there is one other image showing a band playing live, this may attract people that like the other band.

Typography
The images featured on the cover may reveal secrets and surprises coming from those bands featured on the cover. The language used on the cover is very revealing and cryptic at the same time so this gets the audience excited. For example this quote shows this "The songs that saved his life." The language is very simple and informal, I think this gives a sense of quality and simplicity throughout the magazine. Also I think that people would appreciate the simplicity of the cover so they have something to look forward to when reading the magazine. The punctuation used on the cover is used in the correct places and makes sentences more professional and makes the magazine look more professional. This may attract an audience as it makes the magazine look professional and people like professional stuff yet simple stuff.

Other Features 
Other features such as a bar code and price are featured on the cover however there is no issue number and date.I think people would appreciate it if they included all of those things on the cover so they can keep track and look out for the next magazine. The barcode is unmissable and is placed in a spot where it is away from all main content. For these features to be the size that they are, people can see them properly without them taking over the entire cover of the magazine.




Ive done it!!!!!

Music Video Revision Sheet

Music Videos

Case Study Options

Revision Task: How Does Diegetic & Non-Diegetic Sound Represent the Target Audience?

Song Title & Band/Artist: Paloma Faith/Picking Up The Pieces

Target Audience (15 - 35 yrs/Female/White British/C1):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	In her shadow is it me you see? 'Cause all that's left is you and I And I'm picking up the pieces she left behind
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Do you think of her? When you're with me? Repeat the memories you made together Whose face do you see? Do you wish I was a bit more like her?
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	Now she's gone And I'm picking up the pieces I watch you cry But you don't see that I'm the one by your side 'Cause she's gone
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	Am I too loud? I play the clown To cover up all these doubts
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Song Title & Band/Artist: Tinie Tempah - Not Letting Go feat. Jess Glynne 

Target Audience (15 - 25 yrs/Male and Female/White and Black British/C2):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	Yeah, ready for the summer, girl, your hair looks killa See your batty getting bigger but your waist looks slimmer And I hope I'm still with you when your hair get thinner
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).	Now you scratchin' on me like we're Adam and Eve Playing remix to Ignition in the back of the Jeep, ah She like the hook but she don't know the verse She know I love her even if I never say the words
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	You were something I can't replace You made my heart work You make me stronger I'm not letting go, I'm not letting go You were something I can't replace You made my heart work You make me stronger I'm not letting go, I'm not letting go
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

How does diegetic and non-diegetic sound represent the target audience in your 2 case study music videos? 
Diegetic and non-diegetic sound represents the target audience from Paloma Faith's song Picking Up The Pieces to attract 15-30 yr old women who are usually; white, straight British/American with a social grade of C1-E (a mass audience).

In Picking Up The Pieces, Paloma sings "Do you think of her when you're with me?" Stanley Hall quoted; 'Youth are 'depressed' and are likely to seek excitement through; crime, sex, drink/drugs,' (Hall, 1904) These lyrics support this theory because teenagers are obsessed with sex and they may make stupid and dumb decisions. This represents the target audience who can relate to these problems.

These lyrics show that women may feel like this with their boyfriends or husbands, this is spread in other countries as well as Britain and America. These lyrics support Butsch theory because of this man is making a dumb and stupid decision to cheat on his significant other (Butsch, 1904), teenagers have this obsession with sex as well that they make stupid and dumb decisions. These lyrics strongly back up this theory because men think about other women whilst with their girlfriends or wives therefore making the women question their significant other wether they are being treated properly.

Tinie Tempah's and Jess Glynne's song Not Letting Go that attracts both male and female from 15-25 yr olds that are usually white British and straight with a social grade of C2, this video also supports Gauntlett's theory of men being the alpha male by Tinie singing these lyrics; 'Now you scratchin' on me like we're Adam and Eve,' These lyrics strongly support this theory because of men being the alpha male with Adam and Eve doing sexual things and Adam being the alpha male and taking control, these lyrics also support Mackillon's theory of how men are being shown as sexual objects again with Adam and Eve, this strongly supports this theory.

Notes
Add representation theory
Use more media terminology 

Analysing Music Video Diegetic and Non-Diegetic Sound

Analysing Music Video Diegetic and Non-Diegetic Sound


Diegetic Sound
Diegetic sound is sound where the source of the sound can be seen in the video.

Non-Diegetic Sound
Non-Diegetic sound is sound where the source of the sound cannot be seen in the video.

Key 

Female Gender Representation (Mulvey, 1975)

Male gender as alpha male (Gauntlett, 2002)

Male gender as sex object/new aged male (Mackillon, 2002)

Youth as depressed law breaking drink/sex obsessed rebel (Hall, 1904)

Youth as fun (Hedbirdge, 1988)

Black as criminal (Hall, 1981)

Working class as well intentioned but dumb (Butch, 1992) 

Paloma Faith - Picking Up The Pieces

Do you think of her?
When you're with me?
Repeat the memories you made together
Whose face do you see?
Do you wish I was a bit more like her?
Am I too loud?
I play the clown
To cover up all these doubts

Perfect heart
She's flawless
She's the other woman
Shining in her splendor
You were lost

Now she's gone
And I'm picking up the pieces
I watch you cry
But you don't see that I'm the one by your side
'Cause she's gone
In her shadow is it me you see?
'Cause all that's left is you and I
And I'm picking up the pieces she left behind

I found a photograph behind the TV
You look so happy are you missing the way it used to be?
And I have changed this room around more often lately
It's clear that we
And these four walls
Still known as hers and yours

Perfect part
She's flawless
She's the other woman
Shining in her splendor
You were lost

Now she's gone
And I'm picking up the pieces
I watch you cry
But you don't see that I'm the one by your side
'Cause she's gone
In her shadow is it me you see?
'Cause all that's left is you and I
And I'm picking up the pieces she left behind

Are we liars in denial?
Are we smoke without the fire?
Tell me please is this worth it?
I deserve it

'Cause she's gone
And I'm picking up the pieces
I watch you cry
But you don't see that I'm the one by your side
'Cause she's gone
In her shadow is it me you see?
'Cause all that's left is you and I
And I'm picking up the pieces
She left behind

Oh, I'm picking up the pieces
Of a broken heart
Who will save them?
Who will save them?
I'm picking up the pieces
Oh, I'm picking up the pieces
Somebody save me
Somebody save me
Oh, oh, oh, oh

Tinie Tempah - Not Letting Go Ft. Jess Glynne

Yeah, ready for the summer, girl, your hair looks killa
See your batty getting bigger but your waist looks slimmer
And I hope I'm still with you when your hair get thinner
I ain't gotta work it out, I know I'm onto a winner
And I love it when I see you sing a song in the mirror
When you play your favourite records where there ain't no filler
Chicky-cha, chicky-chicky-cha, Sade, J Dilla
Now I'm on the right track, from the train to the limo
Now we're on the right track (right track), yeah
Used to know me back in college, now I got it like that
Could have got the side track, now I'm back on my feet
If I hadn't achieved, would you pack up and leave
Now you scratchin' on me like we're Adam and Eve
Playing remix to Ignition in the back of the Jeep, ah
She like the hook but she don't know the verse
She know I love her even if I never say the words

You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go
You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go

Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go
Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go

Livin' in a bubble, we ain't struggling in life
Ready for your trouble and a couple of fights
Why don't you stay over here and keep me up in the night
And when you comin' in here, I'll do you just like you like
Girl I'm ready for your loving, girl I keep on falling
You my lucky number that I keep on calling
Wanna never let me go, she said she fed up of touring
Because I kiss her in the night and then I leave in the morning
I tell her one, already know she the one
She's 22, we in Le Fountain Blu
And when she's free, you know she call on me
Then I make her take it off and pull it all on me
Playing in the sheets, don't sleep tonight
Playing R. Kelly I believe I can fly, yeah
She like the hook but she don't know the verse
She know I lover her even if I never say the words

You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go
You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go

Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go
Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go

Oi my size, I see you're quite shy
Guess I'm a sucker for those nice eyes
I ain't in it for the money or the fame
I'm the one that all the honeys couldn't tame, yo I change
(You make my heart work, you make me stronger)
You know I changed
(This thing we have, it can't be bought or sold, now)

You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go
You were something I can't replace
You made my heart work
You make me stronger
I'm not letting go, I'm not letting go

Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go
Oh oh oh oh oh oh, oh oh oh oh oh oh
Oh oh oh oh oh oh
I'm not letting go, I'm not letting go